by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov June 8, 2022 B2B Marketing | Brand management | Corporate communications | Media relations | Thought leadership Communications as driving...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov May 1, 2021 B2B Marketing | Brand management | Marketing operations | Thought leadership Why industry-focused marketing? Critical...
by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media
How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov May 22, 2020 B2B Marketing | Digital | Lead generation | SEM | Social media Recently in another article I discussed the...
by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management
Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov May 2, 2020 B2B Marketing | Brand management Marketing in the tech industry – how to outrun the competition? Two are the...
by Ivaylo Borisov | Mar 10, 2020 | B2B Marketing, Lead generation, SEM, Social media
How to use social media for ABM and hyper-targeted B2B marketing Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov March 10, 2020 B2B Marketing | Lead generation | SEM | Social media Why account-based marketing is so important? Cannot...
by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership
Content marketing and thought leadership of the B2B firm – how to plan strategically Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov September 21, 2019 B2B Marketing | Content marketing | Lead generation | Thought leadership Content...
