How tech leaders leverage strategic marketing communications
B2B marketing strategy – how to build industry-focused brand positioning?
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Why industry-focused marketing? Critical part of any business planning is to determine the markets to address. For B2B companies in tech or...
How to align paid social media strategies with business goals?
How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Recently in another article I discussed the account-based marketing opportunities which we can explore with the major social media platforms...
Brand management in the technology B2B companies – the long game
Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...