by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Communications as driving force for tech companies Leveraged strategically, marketing communications support business goals and organizational performance...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Why industry-focused marketing? Critical part of any business planning is to determine the markets to address. For B2B companies in tech or...
by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media
How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Recently in another article I discussed the account-based marketing opportunities which we can explore with the major social media platforms...
by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management
Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...
by Ivaylo Borisov | Mar 10, 2020 | B2B Marketing, Lead generation, SEM, Social media
How to use social media for ABM and hyper-targeted B2B marketing Ivaylo Borisov, Dublin, Ireland Written by Why account-based marketing is so important? Cannot overestimate the importance of ABM (Account-based marketing) in B2B sales. One of the core...
by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership
Content marketing and thought leadership of the B2B firm – how to plan strategically Ivaylo Borisov, Dublin, Ireland Written by Content marketing is at the core of the marketing strategy for the B2B firm. In my opinion, content marketing is one of...
