by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Why industry-focused marketing? Critical part of any business planning is to determine the markets to address. For B2B companies in tech or...
by Ivaylo Borisov | Apr 8, 2021 | Marketing capabilities, Marketing operations
How to empower marketing – eleven CEO moves to ensure marketing excellence Ivaylo Borisov, Dublin, Ireland Written by Marketing is critical for business success Marketing capabilities are on top of firms’ priorities. Multiple research reports from...
