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How to align paid social media strategies with business goals?

How to align paid social media strategies with business goals?

by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media

How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov  May 22, 2020  B2B Marketing | Digital | Lead generation | SEM | Social media Recently in another article I discussed the...
What is on top of my wish list for functionalities in LinkedIn Campaign Manager?

What is on top of my wish list for functionalities in LinkedIn Campaign Manager?

by Ivaylo Borisov | Sep 30, 2019 | Digital, Social media

What is on top of my wish list for functionalities in LinkedIn Campaign Manager? Ivaylo Borisov, Written by Ivaylo Borisov  September 30, 2019  Digital | Social media What is on top of my wish list for LinkedIn functionalities? No doubt that LinkedIn...
The eight elements of the B2B marketing mix of the technology firm

The eight elements of the B2B marketing mix of the technology firm

by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media

The eight elements of the B2B marketing mix of the technology firm Written by Ivaylo Borisov  September 12, 2019  Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms...
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