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How to align paid social media strategies with business goals?

by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media

How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by   Recently in another article I discussed the account-based marketing opportunities which we can explore with the major social media platforms...

Brand management in the technology B2B companies – the long game

by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management, Content marketing, Corporate events, Digital, Lead generation, Media relations, Thought leadership

Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by   Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...

What is on top of my wish list for functionalities in LinkedIn Campaign Manager?

by Ivaylo Borisov | Sep 30, 2019 | Digital, Social media

The eight elements of the B2B marketing mix of the technology firm

by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media

The eight elements of the B2B marketing mix of the technology firm Written by   Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on applications of...

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