by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media
How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Recently in another article I discussed the account-based marketing opportunities which we can explore with the major social media platforms...
by Ivaylo Borisov | Sep 30, 2019 | Digital, Social media
What is on top of my wish list for functionalities in LinkedIn Campaign Manager? Ivaylo Borisov, Written by What is on top of my wish list for LinkedIn functionalities? No doubt that LinkedIn is one of the fastest growing and, if you want, reputable...
by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media
The eight elements of the B2B marketing mix of the technology firm Written by Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on applications of...
