by Ivaylo Borisov | May 22, 2020 | B2B Marketing, Digital, Lead generation, SEM, Social media
How to align paid social media strategies with business goals? Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov May 22, 2020 B2B Marketing | Digital | Lead generation | SEM | Social media Recently in another article I discussed the...
by Ivaylo Borisov | Sep 30, 2019 | Digital, Social media
What is on top of my wish list for functionalities in LinkedIn Campaign Manager? Ivaylo Borisov, Written by Ivaylo Borisov September 30, 2019 Digital | Social media What is on top of my wish list for LinkedIn functionalities? No doubt that LinkedIn...
by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media
The eight elements of the B2B marketing mix of the technology firm Written by Ivaylo Borisov September 12, 2019 Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms...
