by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Communications as driving force for tech companies Leveraged strategically, marketing communications support business goals and organizational performance...
by Ivaylo Borisov | Sep 17, 2019 | B2B Marketing, Corporate events, Marketing automation, Media relations
B2B marketing strategies of the tech company – best practices Ivaylo Borisov, Written by Ivaylo Borisov September 17, 2019 Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the...
