by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Communications as driving force for tech companies Leveraged strategically, marketing communications support business goals and organizational performance...
by Ivaylo Borisov | May 18, 2020 | Brand management, Community engagement, Corporate communications
Post-pandemic brand equity – how to plan for corporate reputation management in the post-COVID world? Ivaylo Borisov, Dublin, Ireland Written by One of the most important responsibilities of us, the marketing and corporate communications...
