B2B Marketing Archives - Page 2 of 2

Content marketing and thought leadership of the B2B firm – how to plan strategically

by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership

B2B marketing strategies of the tech company – best practices

by Ivaylo Borisov | Sep 17, 2019 | B2B Marketing, Corporate events, Marketing automation, Media relations

B2B marketing strategies of the tech company – best practices Ivaylo Borisov, Written by   Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on...

The eight elements of the B2B marketing mix of the technology firm

by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media

The eight elements of the B2B marketing mix of the technology firm Written by   Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on applications of...