by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership
Content marketing and thought leadership of the B2B firm – how to plan strategically Ivaylo Borisov, Dublin, Ireland Written by Content marketing is at the core of the marketing strategy for the B2B firm. In my opinion, content marketing is one of...
by Ivaylo Borisov | Sep 12, 2019 | B2B Marketing, Content marketing, Digital, SEM, Social media
The eight elements of the B2B marketing mix of the technology firm Written by Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on applications of...