Financial services, fintech, banks
Innovation and fierce competition
Technology, regulation and consumer preferences are transforming another industry. Financial services in Europe are facing the perfect storm of PSD2 regulations, big tech entering the market and millennials and Z generations looking for more innovative and easy to use financial services.
The fast-growing financial services industry attracts market entrants resulting in fierce industry competition, where customer experience and brand positioning as innovators will be the defining factors for competitiveness.
This will be a challenging time for marketers, when corporate reputation, customer loyalty, digital, word of mouth and differentiation in a commoditized industry are getting more important for business success.
Ardency Consulting can help you grow your business by navigating these challenges. Ardency Consulting has helped international financial companies entering Bulgarian market and position reputable brands. For our financial services clients we have provided media relations, investor relations, event management, digital, content marketing, CEO reputation management and thought platform and crisis communications services.
In capital markets, Ardency Consulting has worked for Bulgarian Stock Exchange and multiple IPOs. Our senior team has consulted CEOs and investment companies in strategic communications and corporate reputation.