financial services and banking

Uncertainty and fierce competition

Technology, regulation and consumer preferences are transforming yet another industry. Financial services in Bulgaria and Europe are facing the perfect storm of PSD2 regulations, big tech entering the market and millennials and Z generations looking for more innovative and easy to use financial services.

While the most threatened are the traditional banks, new players will offer payment platforms, others would want to be financial services platforms and many more – big companies like retailers and telecoms next to startups will build innovation services on top of it all.

This will be a challenging times for marketers, when corporate reputation, customer loyalty, digital, word of mouth and differentiation in commoditized industry are getting more and more important for business success.

Ardency Consulting can help you grow your business by managing those challenges. Ardency Consulting has helped international financial companies entering Bulgarian market and position reputable brands. For our financial services clients we have provided media relations, investor relations, event management, digital, content marketing, CEO reputation management and thought platform and crisis communications services.

In capital markets, Ardency Consulting has worked for Bulgarian Stock Exchange and multiple IPOs. Our sernior team has consulted CEOs and investment companies in strategic communications and corporate reputation.

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17 Willan's Way,


+353 892 00 48 23



53-55 Eduard I. Totleben Blvd.

1606 Sofia

+359 2 958 805 71 58

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