The marketing communications mix of technology companies

Whether it is a startup or established company, technology firms need a complex set of marketing tools very few of which they own internally.

B2B marketing strategies of the tech company – part II

In part II of the article series on B2B marketing for the tech firms we look at tools to push messages and enhanse positioning

Content marketing and thought leadership of the B2B firm – how to plan strategically

Content marketing is at the core of the marketing strategy for the B2B firm. As I often call it, content marketing is one of the three pillars of B2B marketing – web site and blog, content and social media or owned internet platform, thought leadership and distribution.

Strategic Marketing

All types of marketing activities and services

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Employer Branding

Organization’s positioning as reputable employer

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In-depth industry competence

Each industry has its own specific structure and challenges. Ardency Consulting has in-depth knowledge and competence in a number of industries.

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The marketing communications mix of technology companies

B2B marketing strategies of the tech company – part II

Content marketing and thought leadership of the B2B firm – how to plan strategically

Strategic Marketing

Employer Branding

Corporate Reputation

Media Relations

Digital

Public Affairs

In-depth industry competence

message us