What kind of marketing do technology companies need?

Whether it is a startup or established tech company, the technology firms need a complex set of marketing tools very few of which they own internally.

Marketing mix of the tech company – best practices

In part II of the article series on B2B marketing for the tech firms we look at tools to push messages and enhanse positioning

Content marketing and thought leadership of the B2B firm – how to plan strategically

Content marketing is at the core of the marketing strategy for the B2B firm. As I often call it, content marketing is one of the three pillars of B2B marketing – web site and blog, content and social media or owned internet platform, thought leadership and distribution.

Strategic Marketing

All types of marketing activities and services

Employer Branding

Organization’s positioning as reputable employer

Corporate Reputation

360 degrees management of all aspects of corporate reputation

Media Relations

Full range of press office services

Digital

All aspects of digital marketing communications

Public Affairs

Concepts and programs for engaging organization’s stakeholders

In-depth industry competence

Each industry has its own specific structure and challenges. Ardency Consulting has in-depth knowledge and competence  in a number of industries.

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