Whether it is a startup or established tech company, the technology firms need a complex set of marketing tools very few of which they own internally.
Content marketing is at the core of the marketing strategy for the B2B firm. As I often call it, content marketing is one of the three pillars of B2B marketing – web site and blog, content and social media or owned internet platform, thought leadership and distribution.
In-depth industry competence
Each industry has its own specific structure and challenges. Ardency Consulting has in-depth knowledge and competence in a number of industries.
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