by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Communications as driving force for tech companies Leveraged strategically, marketing communications support business goals and organizational performance...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Why industry-focused marketing? Critical part of any business planning is to determine the markets to address. For B2B companies in tech or...
by Ivaylo Borisov | May 18, 2020 | Brand management, Community engagement, Corporate communications
Post-pandemic brand equity – how to plan for corporate reputation management in the post-COVID world? Ivaylo Borisov, Dublin, Ireland Written by One of the most important responsibilities of us, the marketing and corporate communications...
by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management
Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...
