by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov June 8, 2022 B2B Marketing | Brand management | Corporate communications | Media relations | Thought leadership Communications as driving...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov May 1, 2021 B2B Marketing | Brand management | Marketing operations | Thought leadership Why industry-focused marketing? Critical...
by Ivaylo Borisov | May 18, 2020 | Brand management, Community engagement, Corporate communications
Post-pandemic brand equity – how to plan for corporate reputation management in the post-COVID world? Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov May 18, 2020 Brand management | Community engagement | Corporate communications One of the...
by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management
Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov May 2, 2020 B2B Marketing | Brand management Marketing in the tech industry – how to outrun the competition? Two are the...
