by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov June 8, 2022 B2B Marketing | Brand management | Corporate communications | Media relations | Thought leadership Communications as driving...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov May 1, 2021 B2B Marketing | Brand management | Marketing operations | Thought leadership Why industry-focused marketing? Critical...
by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership
Content marketing and thought leadership of the B2B firm – how to plan strategically Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov September 21, 2019 B2B Marketing | Content marketing | Lead generation | Thought leadership Content...
