by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership
How tech leaders leverage strategic marketing communications Ivaylo Borisov, Ardency Consulting Written by Communications as driving force for tech companies Leveraged strategically, marketing communications support business goals and organizational performance...
by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership
B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by Ivaylo Borisov May 1, 2021 B2B Marketing | Brand management | Marketing operations | Thought leadership Why industry-focused marketing? Critical...
by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership
Content marketing and thought leadership of the B2B firm – how to plan strategically Ivaylo Borisov, Dublin, Ireland Written by Ivaylo Borisov September 21, 2019 B2B Marketing | Content marketing | Lead generation | Thought leadership Content...
