Thought leadership Archives - Ardency Consulting

How to build content marketing strategy in support of marketing objectives

by Ivaylo Borisov | Oct 30, 2025 | B2B Marketing, Content marketing, Strategic marketing planning, Thought leadership

How tech leaders leverage strategic marketing communications

by Ivaylo Borisov | Jun 8, 2022 | B2B Marketing, Brand management, Corporate communications, Media relations, Thought leadership

B2B marketing strategy – how to build industry-focused brand positioning?

by Ivaylo Borisov | May 1, 2021 | B2B Marketing, Brand management, Marketing operations, Thought leadership

B2B marketing strategy – how to build industry-focused brand positioning? Ivaylo Borisov, Ardency Consulting Written by   Why industry-focused marketing? Critical part of any business planning is to determine the markets to address. For B2B companies in tech or...

Brand management in the technology B2B companies – the long game

by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management, Content marketing, Corporate events, Digital, Lead generation, Media relations, Thought leadership

Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by   Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...

Content marketing and thought leadership of the B2B firm – how to plan strategically

by Ivaylo Borisov | Sep 21, 2019 | B2B Marketing, Content marketing, Lead generation, Thought leadership