Corporate events Archives - Ardency Consulting

Brand management in the technology B2B companies – the long game

by Ivaylo Borisov | May 2, 2020 | B2B Marketing, Brand management, Content marketing, Corporate events, Digital, Lead generation, Media relations, Thought leadership

Brand management in the technology B2B companies – the long game Ivaylo Borisov, Dublin, Ireland Written by   Marketing in the tech industry – how to outrun the competition? Two are the critical factors for success of the technology firm –...

B2B marketing strategies of the tech company – best practices

by Ivaylo Borisov | Sep 17, 2019 | B2B Marketing, Corporate events, Marketing automation, Media relations

B2B marketing strategies of the tech company – best practices Ivaylo Borisov, Written by   Two are the most critical factors for success of the technology firm – R&D and marketing. But in many sectors, the technology firms are competing on...