Professional services
Differentiation and thought leadership is the name of the game
In and already very competitive industry, professional services and consulting companies has a new competitor - AI. And consultants of every sector need to show that they can deliver true value for their partners.
This next to the constant presure to establish trust by brand and employees positioning as the leading experts in their areas of expertise.
As a result, consultants must find their differentiating value proposition, brand message, and thought leadership strategy.
Ardency Consulting has worked with leading business and technology consultants to brand positioning, thought leadership programs, PR and media relations, and content marketing to help them establish industry leadership, trust, and grow their business.