Corporate reputation

Companies and business leaders have hardly met more demanding for the corporate reputation environment. Intense competition with ever-increasing pressure from employees and stakeholders pose multiple risks for the corporate brands. And the impeccable corporate reputation becomes critically important for the sustainability of the business.

The marketing communications mix of technology companies

Regardless if it is a startup or established company, technology firms need a complex set of marketing tools very few of which they could manage internally.

B2B marketing strategies of the tech company – part II

In part II of the article series on B2B marketing for the tech firms we discuss how to push messages and enhanse positioning

For 20 years we have helped multinationals, SMEs, and startups with tactical and strategic integration of marketing communications. We have supported companies with entering new markets, launching products and services, and establishing long-term relationships with their stakeholders.

Ardency Consulting Services

Strategic marketing

Research, strategic analysis and development of integrated marketing communications strategy and planning.

Corporate communications

Planning and execution of internal and external integrated communications programs for best in the industry corporate reputation.

CEO Reputation Management

Development and implementation of C-level reputation programs in support of corporate reputation and brand positioning.

Digital communications

Digital advertising, SEO, organic and paid social media, integrated with all aspects of the organizational communications.

Go-to-market Strategy

Planning and execution of products and services launch campaigns in support of business objectives.

Strategic brand management

Programs for developing authentic brand’s values, identity, storytelling, and positioning.

PR and Media Relations

Strategic programs, messaging, and planning for dominating share of mind in media.

Employer branding

Develop programs for positioning the organization as a great place to work and a reputable employer.

Content marketing

Content marketing strategy and content development for thought leadership and lead generation.

Thought leadership

Integrated programs for positioning the organization and its management as visionaries and experts.

Digital transformation

Advice on building modern marketing capabilities and martech for personalized customer experience.

Public affairs

Programs for engaging organization’s stakeholders and policymakers on public policy issues.

In-depth industry understanding

Each industry has a specific structure and challenges. Ardency Consulting has developed communications programs for B2B2C industries like technology, manufacturing, professional services, finance, insurance, non-profit.

Ardency Consulting
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