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Corporate reputation

Companies and business leaders have hardly met more demanding for the corporate reputation environment. Intense competition with ever-increasing pressure from employees and stakeholders pose multiple risks for the corporate brands. And the impeccable corporate reputation becomes critically important for the sustainability of the business.

The marketing communications mix of technology companies

Regardless if it is a startup or established company, technology firms need a complex set of marketing tools very few of which they could manage internally.

B2B marketing strategies of the tech company – part II

In part II of the article series on B2B marketing for the tech firms we discuss how to push messages and enhanse positioning

We have deployed marketing and corporate communications to position brands as industry leaders and strengthen their offering through:

Differentiated and authentic corporate brand storytelling

Impeccable and trusted corporate reputation

Industry-leading thought leadership

Strong customer and stakeholders’ relationships

Industry-dominating share of media mind

Modern marketing capabilities and exquisite customer experience through digital transformation

For 20 years we have helped multinationals, SMEs, and startups with tactical and strategic integration of marketing communications. We have supported companies with entering new markets, launching products and services, and establishing long-term relationships with their stakeholders.

Strategic Marketing

Research, strategic analysis and development of integrated marketing communications strategy

Go-to-Market Strategy

Planning and execution of products and services launch campaigns

Strategic Brand Management

Programs for developing authentic brand identity

Marketing Capabilities

Advice on building modern marketing capabilities

Corporate Communications

Integrated communications programs for best in the industry corporate reputation

PR and Media Relations

Strategic programs for dominating share of mind in media

Thought Leadership

Integrated programs for positioning the corporate brand and management as experts

CEO Reputation Management

Dedicated C-level reputation programs

Digital

Digital advertising, social media, and lead generation, integrated with all aspects of the organizational communications

Content marketing

Content marketing strategy and content development for thought leadership and lead generation

Public Affairs

Concepts and programs for engaging organization’s stakeholders and policy influencers

Employer Branding

Organization’s positioning as reputable employer

Ardency Consulting Services

Ardency Consulting Services

Strategic Marketing

Research, strategic analysis and development of integrated marketing communications strategy

Go-to-Market Strategy

Planning and execution of products and services launch campaigns

Strategic Brand Management

Programs for developing authentic brand identity

Marketing Capabilities

Advice on building modern marketing capabilities

Corporate Communications

Integrated communications programs for best in the industry corporate reputation

PR and Media Relations

Strategic programs for dominating share of mind in media

Thought Leadership

Integrated programs for positioning the corporate brand and organizational management as experts

CEO Reputation Management

Dedicated C-level reputation programs in support of corporate reputation

Digital Marketing

Digital advertising, social media, and lead generation, integrated with all aspects of the organizational communications

Content marketing

Content marketing strategy and content development

Public Affairs

Concepts and programs for engaging organization’s stakeholders

Employer Branding

Organization’s positioning as reputable employer

In-depth industry understanding

Each industry has a specific structure and challenges. Ardency Consulting has developed communications programs for B2B2C industries like technology, manufacturing, professional services, finance, insurance, non-profit.

A Global industrial leader

For the world leader  in gases, technologies and services for industry and health, we have provided full marketing outsourcing services in a local market: marketing communications strategy, content marketing, digital campaigns, PR and media relations.

The innovative RPA analytics startup

RPA promises to transform business operations and an innovative Dublin startup develops technologies for RPA analytics. We helped them to jump-start their marketing and operations with marketing strategy, pricing strategy, website structure, content.

The global leader of open source innovation

The global leader of open source innovation decided to open a new innovation center. Ardency Consulting helped with launch, corporate communications, C-level positioning, PR, emplloyer brand positioning and recruitement advertising campaign.

One of the leading Irish environmental NGOs

For a reputable environemental NGO, tackling forestation in Ireland, we developed funding and marketing strategy, including brand positioning, marketing communications outreach, digital platforms structure, social media campaigns creative.

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Email: office@ardencyconsulting.com

Phone: +353 892 00 48 23