Regardless if it is a startup or established company, technology firms need a complex set of marketing tools very few of which they could manage internally.

B2B marketing strategies of the tech company – part II

In part II of the article series on B2B marketing for the tech firms we discuss how to push messages and enhanse positioning

Content marketing and thought leadership of the B2B firm – how to plan strategically

Strategic Marketing

Strategic analysis and advice on marketing capabilities and brand management



Employer Branding

Organization’s positioning as reputable employer



Corporate Reputation

360 degrees management of all aspects of corporate reputation



Media Relations

Full range of press office services



Digital

All aspects of digital marketing communications



Public Affairs

Concepts and programs for engaging organization’s stakeholders

My Tweets

In-depth industry understanding

Each industry has its own specific structure and challenges. Ardency Consulting has in-depth knowledge and competence in a number of industries.

message us

Ireland

3 Leinster Square,

Kildare

+353 892 00 48 23

Bulgaria

14/45 karamfil str.,

1616 Sofia

+359 887 40 83 86

office@ardencyconsulting.com

How tech leaders leverage strategic marketing communications

How to empower marketing – eleven CEO moves to ensure marketing excellence

B2B marketing strategy – how to build industry-focused brand positioning?

Brand management in the technology B2B companies – the long game

The marketing communications mix of technology companies