The source of competitive advantage
B2B marketing is fundamental for the most recognized global brands: five of the top ten most valuable brands are B2B with many of the rest like Google and Amazon deriving their profits mostly from B2B sales.
And as trust and credibility are fundamental drivers in B2B markets, companies should invest in and strategically address their corporate reputation and brand positioning, resulting from differentiating messaging, thought leadership, and C-level reputation management.
In hundreds of projects and many years working for the world’s greatest B2B brands, Ardency Consulting has deployed innovative thought leadership, content marketing, corporate reputation and PR strategies to lead brands to market leadership and differentiates them from competition in commodity markets to successfully establish leading industry positioning for brands in technology, industrial manufacturing, and professional services.
Get in touch with us to discuss your next B2B marketing strategy and marketing communications integration.