CASE STUDIES

Siemens IT Solutions and Services and Atos Origin Merger and Atos Launch in Bulgaria


SITUATION: In July 2011, the leading global ICT vendors Siemens IT Solutions and Services (SIS) and Atos Origin merged into one company called Atos. While SIS has been operating in Bulgaria for many years, with reputation of a leading technology company, Atos has had no market presense and zero brand awareness. Therefore, Ardency Consulting and SIS' management identified the risk of confusion and uncertainty among customers, employees and partners as primary issue...
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Beat the Downtime


THE PROBLEM: As part of a global strategic shift to technology services and consulting, Hewlett-Packard TS (Technology Services) Bulgaria asked Ardency Consulting to work on communications strategy that will position HP as a business problems solver through the means of ICT technology. While with best in industry brand awareness, HP Bulgaria is more associated with consumer and out-of-the-box products than business/ICT solutions and consulting. As a result HP was having...
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EMEA ProLiant 20 Years anniversary campaign


THE SITUATION: In 2009 HP, world's leading technology company, celebrated 20 years anniversary of its probably most renowned server line - ProLiant. As part of the anniversary celebrations, HP Bulgaria engaged Ardency Consulting for developing a concept and organizing a high-level event. The client wanted to both demonstrate technological advances and to offer high-level cocktail environment. Intel was engaged as a partner in the project. RESEARCH Ardency...
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Holcim Aggregates cares about communities


Holcim Bulgaria is the leading cément, RMX and aggregates producer in Bulgaria. Holcim Aggregates Bulgaria engaged Ardency Consulting to develop and execute a local community relations campaign and national corporate communications campaign.    Following are key project milestones :   research on site about issues and perceptions of local community to Holcim's business prectices development of local community...
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Ivailo Borisov
Ivailo Borisov
Managing Director
Phone: +359 2 805 71 58
Mobile: +359 887 40 83 86
i.borisov@ardencyconsulting.com
 
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