Management Team

Experience and business know-how

We, at Ardency Consulting, can offer you industry know-how and thorough understanding of your business. We believe that communications, as a core business function, can not be fully implemented without knowledge of the other business processes.

Hardly there is another team in Bulgaria with the right combination of marketing and public relations professional experience in international companies, leaders in their industries. And this team will be directly involved in your project.

Ivaylo Borisov
As Managing Director of Ardency Consulting, Ivaylo Borisov is responsible for communications strategy and senior level executives and CEO reputation counseling.

Ivaylo Borisov has led corporate communications projects for companies such as Continental, SAP, EMC, HP,
Holcim, Gigaset, Baboo, Villebrequine and many other international and local brands. Before founding Ardency Consulting, Ivaylo Borisov was senior consultant with Burson-Marsteller’s affiliate office in Bulgaria where, among many, he has developed communications strategy for Lufthansa and other leading multinationals. Before joining BM, Ivaylo Borisov has worked as marketing consultant and has held senior marketing management positions in B2B2C companies, including UPS Bulgaria.

Ivaylo Borisov has Bachelor degree in
International Economic Relations from Bulgaria and MBA in Marketing and E-Business from Germany and USA where he was #1 in marketing class. In Germany Ivaylo was awarded by DAAD as one of the university’s top 20 international students.

Milena Mihailova
Milena Mihailova is one of the most renowned PR specialists in Bulgaria. As Ardency Consulting managing partner, Milena Mihailova is responsible for managing media relations and senior communications counseling for companies such as HP, Bulgarian Stock Exchange, and Oracle.

Milena co-founded Ardency Consulting with Ivaylo Borisov and before joining the agency for more than ten years she has served as corporate communications and marketing director of HP, SIEMENS and Vivacom – biggest telecom in Bulgaria. Before moving to private sector, Milena was long serving journalist with Bulgarian National TV where she helped establish first business shows in Bulgaria: Business Breakfast and later - Business Day and Business Week.

Milena has graduated for Sofia University and has numerous qualifications and achievements, including Top of Marcus Evans’ PR coaching class in London.


We are happy to offer you our capabilities for the success of your organization.

Ivailo Borisov
Ivailo Borisov
Managing Director
Phone: +359 2 805 71 58
Mobile: +359 887 40 83 86
i.borisov@ardencyconsulting.com
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