Crisis and Issues

“By the time you hear the thunder, it’s too late to build the ark.” — Unknown

And here is another one: Warren Buffett famously said, "If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless."

It will not cost you a lot for Ardency Consulting to prepare you for your imminent crisis, but it will costs you a lot if crisis hits and you are not prepared

Nowadays the information flows are faster than ever. Internet and IT technologies have totally changed the ball game – not only that there is no such thing as “local” or even “regional” news but the information speed makes it even more challenging to react appropriately. 

There are numerous examples where a single blog posting can have significant damage on company’s reputation and direct effect on the bottom line. At Ardency Consulting we believe that such an environment poses great business risks and furthermore – it can not be managed on a reactive basis. There must be strong crisis preparedness and anticipation of the numerous risks facing the organization.

Moreover, we strongly believe that there is no company immune to crisis – either with customers or with governmental institutions, as it is the case in countries such as Bulgaria with still highly regulated economy. 

Two things can really enflame a crisis – the company’s unpreparedness or the wrong staholder response. And both of them are based on lack of business continuity and crisis plans. Our senior team has great experience in all stages of managing crisis – including crisis response and recovery. Ardency Consulting can provide you with:

  • risk assessment and mapping
  • propose communication processes
  • prepare crisis plans and manuals


Ivailo Borisov
Ivailo Borisov
Managing Director
Phone: +359 2 805 71 58
Mobile: +359 887 40 83 86
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