Content marketing and brand journalism
The secret of inbound marketing
Today consumers are the information owners. Never had the consumer so much tools to create and distribute information. These trends together with Internet have diminished traditional media and communications channels' role but at the same time has provided organizations with the opportunity to directly comunicate with stakehoders. They have never had this opportunity.
So how to take advantage and engage consumers? Through content marketing strategies.
But what exactly is content marketing?
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. A succesfully implemented content marketing strategy can bing your company better corporate reputation, enhance industry positioning thourgh thought leadership in professional areas, create leads and impove search engine rankings, among others.
Ardency Consulting has led the industry in Bulgaria in providing content marketing and brand journalism services. As part of numerous PR and marketing communications strategies, we have developed and implemented content marketing strategies to enhance corporate reputations and establish credibility.
Not only big internationals but also many SMEs are using content marketing as a very cost effective tool to reach stakehoders. Content marketing is especially usefuil for SMEs - they do not have the resources and know-how to invest in PR, media relations or sophisticated and costly advertising campaigns but they find very resourceful to develop content marketing strategies.
In Ardency Consulting we can provide you with your overall strategy how develop content marketing in the organization, how to integrate it with overal marketing strategy, what kind of content marketing tactics are most appropriate, and how to distribute content. For our clients we have developed high quality content and content delivery channels.
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