Ardency Consulting joins the Public Relations Global Network (PRGN)
Sofia, November 28, 2016 - Ardency Consulting, a leading Bulgarian marketing and PR consultancy has become a member of the PRGN, one of the world's largest PR agency network. Ardency Consulting was officially welcomed into the network together with four other agencies during the consortium's recent member meeting in Lisbon, Portugal earlier this month.
"The addition of these four outstanding affiliates in Europe and one in North America is of strategic importance to PRGN, in part because of the local markets in which they operate," said Evelyn John Holtzhausen, founder of Cape Town, South Africa-based HWB Communications and president of PRGN. "The GDP value of Canada represents 2.5 percent of the world economy, so having a strong presence there is imperative. The addition of a consumer-oriented firm in Belgium complements PRGN's Brussels-based, European Union public affairs firm, while our expansion into Bulgaria and Lithuania further strengthens our presence in Eastern Europe and the Baltics, respectively. Likewise, the addition of a firm in Denmark increases our capabilities in Scandinavia, where we already work with another solid affiliate in the area."
Ivaylo Borisov, Ardency Consulting Managing Director: "Being part of PRGN gives us an amazing opportunity to expand our reach not only in the Eastern European region, but also have an international footprint. As member of one of the world's largest PR consortiums, we have the opportunity to enhance our service offerings to all our current and future clients as well as create strategic partnerships with other PRGN members."
The other four newly inducted agencies in the PRGN network are Ad verum (Lithuania), Media Profile (Canada), Scandinavian Communications (Denmark) and Two cents (Belgium). PRGN members meet twice a year in cities around the world. The next meeting will be held in April 2017 in Dallas, Texas. At each meeting, the group's leadership teams discuss best practices and find new ways to collaborate in local markets around the world. Agency members are independent, local, owner-operated public relations and communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
At the Lisbon conference, a new PRGN logo was also unveiled, which gives the organization a fresh and updated look.
About Ardency Consulting
Ardency Consulting is a full service marketing and PR communications consultancy providing business and public organizations with marketing and PR communications strategies and their implementation.
Ardency Consulting is a leading PR agency in Bulgaria providing media relations, corporate communications and marketing consulting for international and local industry leaders such as Holcim, Hewlett-Packard, Oracle, EMC, Bulgarian Stock Exchange, Atos, SAP and many other business organizations.
Ardency Consulting is a Golden World Awards 2012 winner in the "Technology" category and has been finalist in Corporate Communications category.
About Public Relations Global Network (PRGN)
Clients across six continents depend on the combined resources of the Public Relations Global Network (PRGN) to deliver targeted public relations campaigns in markets around the world. With revenues of more than $110 million (U.S.D.), PRGN is one of the world's largest international public relations networks. PRGN harnesses the resources of 48 independent public relations firms and more than 900 communications professionals to connect international companies and organizations with individual and culturally diverse markets globally. Visit PRGN online at www.prgn.com or on twitter at @PRGN